ROLE:

marketing Lead

Our chief storyteller, nimble wordsmith and data-driven marketing guru!

As we grow, we are seeking a highly-skilled and slightly-magic Marketing Lead (remote) to join our tight-knit team and lead our marketing efforts.

As our Marketing Lead, you’ll be the driving force behind our strategic marketing initiatives. You’ll play a crucial role in getting HP in front of the right people, acquiring new customers, and fueling our revenue growth. This is a leadership position that calls for a mix of strategic thinking, creative flair, analytical skills, and hands-on execution.

Responsibilities

[+] Shape and implement a kickass marketing strategy that covers everything from brand positioning to identifying target audiences and analyzing the competition.

[+] Get ready to take our brand to new heights. Drive brand awareness and recognition through awesome integrated marketing campaigns spanning digital marketing, social media, content marketing, email marketing, PR, and more.

[+] Embrace the power of data. Utilize insights and analytics to track and measure campaign effectiveness, report on key metrics, and spot opportunities for optimization and improvement.

[+] Collaborate closely with cross-functional teams, like sales, operations, and scouting. Together, we’ll make sure our marketing efforts align with our business goals and enhance the overall customer experience.

[+] Dive into market research and analysis to uncover trends, customer needs, and our competitive landscape. This knowledge will guide our marketing strategies and help us position our product effectively.

[+] Be the master of our marketing budget. Manage resources wisely, ensuring we get the best bang for our buck and achieve our marketing objectives.

[+]Coordinate with a talented team of marketing professionals, consisting of internal staff and outsourced partners. You’ll be their go-to person for guidance, mentorship, and performance feedback, ensuring we smash our departmental goals. 

[+] Help us maintain consistent messaging, tone, and visual identity across all marketing channels and touchpoints. We want customers to recognize us instantly!

[+] Network and build relationships with key stakeholders, industry influencers, and partners. These connections will open up exciting collaborative marketing opportunities for us.

Experience

[+] Proven experience in a marketing role, where you’ve rocked successful campaigns and delivered measurable results. This is your opportunity to step up into a leadership position! 

[+] You’re a natural-born leader. You know how to inspire and motivate a team, fostering a collaborative and high-performance culture.

[+] Marketing is your jam. You have a deep understanding of marketing principles, techniques, and best practices across both traditional and digital channels.

[+] You have a proven track record in developing and executing multi-channel marketing strategies, including digital marketing, social media, content marketing, and email marketing.

[+] You’ve got the analytical skills to analyze and interpret data, using relevant marketing tools and platforms.

[+] Your communication and interpersonal skills are top-notch. You can effortlessly convey complex ideas and influence stakeholders at all levels.

[+] You’re constantly brewing innovative ideas and strategies that make us stand out from the crowd.

[+] You can juggle multiple tasks, prioritize like a champ, and meet deadlines in our fast-paced, ever-changing environment.

[+] You have an entrepreneurial spirit. You thrive within a startup culture, embrace challenges, and always keep an eye out for new opportunities.